ROCKEFELLER - TOP OF THE ROCK
Under the supervision of the Team at Supply & Demand, I was tasked with the Research and Development for two animations to be integrated into the ceiling of the Rockefeller Center elevator. Titled 'Up' and 'Down,' these animations were designed to enhance the experience for tourists heading to the 'Top of the Rock' to enjoy the city view."
Unfortunately, due to a change in creative direction, only the animation Down has been retained.
ELEVATOR DOWN - FINAL VERSION
ELEVATOR UP - R&D - V3
ELEVATOR UP - R&D - V2
ELEVATOR UP - R&D - V1
EARLY CONCEPTS